How Five-Star Reviews Improve Your Sales
Mr. Liu is a computer scientist at the University of Illinois. The New York Times interviewed him about the benefits of obtaining five-star reviews and this is his reply.
“More people are depending on reviews for what to buy and where to go, so the incentives for faking are getting bigger. It’s a very cheap way of marketing.”
In whatever website, whether it offers a quality service or a range of physical products, it remains true that the presence of consumer reviews gives rise to advanced methods in purchase decisions. Both retailer and manufacturer depend on what they read in the review.
If for an instance an author of a book being sold in Amazon receives a number of positive feedback, they will buy the product immediately even if it means they still need to save more money just to afford the book.
Why Everybody Loves the Five-Star-Review
A review becomes the gold star indicator for buying decision. People expect to see it near the title of your product. They want to see it in your Facebook official page. Here’s an example of a Facebook page with great reviews for basement waterproofing in NJ, NY, Ct and Pa.. (New York, New Jersey, Connecticut and Philadelphia)
A review gives them the answers they seek. To them, a five-star-review sends a positive message that they can trust you and your product. This being said, the more good reviews they read, the more likely they will buy. They will not second guess about their decision.
A review means attention. The written information will be remembered by hundreds of people and will be shared by word of mouth. It spreads like a virus and will ultimately double or triple your sales like it has for this waterproofing company in New York.
Five-Star Reviews in Amazon
Receiving reviews is not only important, it also imperative that you give reviews. In book industry, this technique benefits you as the author. It gives you the amount of reviews related to your reviewer ranking. Since you’re the author, you are expected to read numerous books. For this, you’re encouraged to convince more people to write as many reviews for you and post them on Amazon.
Writing reviews is time-consuming, yes. Yet, if you’ll do it correctly, it’s time well-spent. An ideal review is a minimum of two paragraphs. You also want to write as many reviews for other authors in exchange of a review on your book. This technique shows your credentials while simultaneously increasing exposure of your book.
While writing reviews, you send a clear message and an insightful review of the product. It should be your goal to show viewers that your writing style intrigues various viewers as they conduct a search on Amazon.
Another good place to put reviews in on YouTube videos. Here’s an example of a video made of Vulcan Basement Waterproofing Reviews.